Mapping Search Intent Into Sections
List primary and secondary intents—informational, navigational, transactional, or comparative—before drafting. Turn each into a dedicated section that delivers an answer, removes objections, and gently guides the next best action.
Mapping Search Intent Into Sections
Use a broad pillar page to introduce the topic and link to deeper cluster articles. Structure the pillar with modular sections that summarize each cluster piece, creating a coherent network and a satisfying reading experience.